Ford today announced the first models in the new Ford Collection, with the introduction of Sound Edition versions of its popular Puma, Puma Gen-E and Kuga SUVs.

New Puma Gen-E takes Ford’s much-loved, best-selling car in Europe fully electric, bringing the same fun to drive spirit with an electrified powertrain for an enhanced driving experience

New Puma Gen-E takes Ford’s much-loved, best-selling car in Europe fully electric. This complements the EcoBoost Hybrid options giving Puma fans a range of powertrain choices

New Puma Gen-E takes Ford’s much-loved, best-selling car in Europe fully electric.

Ford today revealed the new Puma – a stylish, high-tech evolution of the UK’s bestselling car that is a firm favourite with drivers across Europe.

Responsive, rewarding, fun-to-drive Ford Performance dynamics are now set to be enjoyed by even greater numbers of SUV customers as Ford today revealed the new Puma ST Powershift – introducing the most powerful version of Ford’s multi-award-winning 1.0 litre EcoBoost engine ever.

True driving enthusiasts can now take the on-track performance of their Focus ST to even greater heights with a new Track Pack option for the latest generation hot-hatch.

Ford has for some time offered technologies including sophisticated suspension and supportive, adjustable sports seats to help make its performance models as comfortable as they are fun to drive – and to make its acclaimed Ford Performance dynamics accessible to greater numbers of drivers.

Jon Williams is general manager, Ford Blue in Europe, effective April 1st, 2022. He reports to Kumar Galhotra, President Ford Blue. In this role, Williams is responsible for the Ford’s iconic ICE and Hybrid nameplates in Europe including Puma, Kuga, Focus, Bronco and Mustang

The next-generation and next-level Ford Ranger Raptor has arrived. Built to dominate in the desert, master the mountains and rule everywhere in between, the second-generation Ranger Raptor raises the off-road performance bar as a pick-up built for true enthusiasts.